LineForLine was created to help people listen and connect with the message of an artist's music. As avid music fans raised in New York on a steady diet of 90s hip hop, our listening habits were much different than that of today's visually driven audience who is accustomed to short form content. We would carefully listen to albums, clinging to every word of Nas' stories, Biggie's raw raps, and Wu Tang's marvelous slang. This deep appreciation for listening drove us to create technology to help artists share their lyrics with sound to grasp the attention of fans.
Giving artists and fans the ability share any part of a song as a lyric video clip, LineForLine promotes music discovery and turns viewers into listeners.